De Bonis, Susan., <br/><br/>
A practical guide to the media business / 
Susan De Bonis. 
 - 1 online resource (iv, 106 pages) 
 - Digital & social media marketing & advertising collection,  2333-8830 .
 - 2014 digital library. Digital and social media marketing and advertising collection. .
<br/><br/> Part of: 2014 digital library. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>1. Media today and beyond --  2. Media basics --  3. Print media --  4. Radio --  5. Television --  6. The World Wide Web --  7. Social media and mobile marketing --  Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781631571947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>HF5826.5