TY - BOOK AU - De Bonis,Susan TI - A practical guide to sales and selling in the media business /Susan De Bonis T2 - Digital & social media marketing & advertising collection, SN - 9781631571954 AV - HF5826 .P733 2015 PY - 2015/// CY - New York, New York (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Advertising media planning N1 - Part of: 2014 digital library; 2; 1. Media markets --; 2. Understanding your customer --; 3. Math and the sales process --; 4. Basics of the sales process --; 5. How to make solid presentations --; 6. Industry laws and personal ethics --; Index; 2; b UR - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000328.html ER -