A practical guide to sales and selling in the media business /Susan De Bonis.
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015.
- 1 online resource (iv, 59 pages)
- Digital & social media marketing & advertising collection, .
Part of: 2014 digital library.
Includes bibliographies and index.
1. Media markets -- 2. Understanding your customer -- 3. Math and the sales process -- 4. Basics of the sales process -- 5. How to make solid presentations -- 6. Industry laws and personal ethics -- Index.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.