De Bonis, Susan.,

A practical guide to sales and selling in the media business /Susan De Bonis. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015. - 1 online resource (iv, 59 pages) - Digital & social media marketing & advertising collection, .

Part of: 2014 digital library.

Includes bibliographies and index.

1. Media markets -- 2. Understanding your customer -- 3. Math and the sales process -- 4. Basics of the sales process -- 5. How to make solid presentations -- 6. Industry laws and personal ethics -- Index.




Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781631571954


Advertising media planning.

HF5826 / .P733 2015