TY - BOOK AU - Waldron,Sangeeta TI - The PR knowledge book T2 - Public relations collection, SN - 9781949991659 AV - HD59 PY - 2019///.] CY - New York, New York (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Corporations KW - Public relations KW - Business communciation KW - Brands KW - Crisis KW - Management KW - Facebook KW - Global mind-set KW - Instagram KW - Journalists KW - LinkedIn KW - Measurement KW - Media KW - Networking KW - Newsworthy KW - Press releases KW - Social media KW - Storytelling KW - Twitter KW - YouTube KW - [genre] KW - Electronic books N1 - Includes bibliographical references (pages 117-123) and index; Chapter 1. The basics of public relations --; Chapter 2. How to be newsworthy and fake news --; Chapter 3. The press release --; Chapter 4. Social media influencers and celebrity endorsements --; Chapter 5. Creating content: using clever photography, video, and blogs --; Chapter 6. Getting to grips with social media --; Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set --; Chapter 8. Local media love small businesses --; Chapter 9. Pitching to the media --; Chapter 10. How to handle negative press --; Chapter 11. Measurement --; Chapter 12. The power of serendipity in business --; Chapter 13. Conclusion; Access restricted to authorized users and institutions; 2; b; Also available in printing N2 - The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business UR - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html ER -