The PR knowledge book /
Public relations knowledge book
Sangeeta Waldron.
- First edition.
- 1 online resource (xv, 129 pages)
- Public relations collection, 2157-3476 .
- Public relations collection. .
Chapter 1. The basics of public relations -- Chapter 2. How to be newsworthy and fake news -- Chapter 3. The press release -- Chapter 4. Social media influencers and celebrity endorsements -- Chapter 5. Creating content: using clever photography, video, and blogs -- Chapter 6. Getting to grips with social media -- Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set -- Chapter 8. Local media love small businesses -- Chapter 9. Pitching to the media -- Chapter 10. How to handle negative press -- Chapter 11. Measurement -- Chapter 12. The power of serendipity in business -- Chapter 13. Conclusion.
Access restricted to authorized users and institutions.
The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781949991659
Corporations--Public relations. Business communciation.
Brands. Crisis. Management. Facebook. Global mind-set. Instagram. Journalists. LinkedIn. Measurement. Media. Networking. Newsworthy. Press releases. Public relations. Social media. Storytelling. Twitter. YouTube.