TY - BOOK AU - Bulmer,Evan TI - Numbers that matter: learning what to measure to achieve financial success in your business T2 - Finance and financial management collection, SN - 9781631577987 AV - HG4026 .N863 2018 PY - 2018/// CY - New York, New York (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Business enterprises KW - Finance KW - balance sheet KW - budgeting KW - business banking KW - business growth KW - cash flow KW - debt management KW - financial analysis KW - forecasting KW - human resource KW - Electronic books N1 - 1. Return on capital employed: the ultimate measure of any business --; 2. The profit and loss statement: why it is too little too late --; 3. The balance sheet: can leave you feeling unbalanced --; 4. Sustainable cash flow: what to measure so you don't grow yourself bankrupt --; 5. The five ways to grow revenue: how 7 times 5 equals 71 --; 6. Creating the most important tools in business --; 7. Why discounting is never a good strategy? --; 8. Culture of success: communication is the key --; 9. Your people; if you are not determining their success who is? --; 10. Bankers: friend or foe? What the banks are looking at and how to get and keep them on board? --; Epilogue --; About the author --; Index; 2; b; Also available in printing N2 - Premise: CEOs and business owners face an ever increasingly complex world in which they do business. They are making decisions from accessing viable markets, to selling their products and services, to attracting and retaining staff, all whilst making sure the bills can be paid on time. There are thousands of decisions and actions being taken every day by the people in the businesses they lead. Are they the right ones? The ultimate scorecard of any business is the profit and loss statement and balance sheet, and this book will provide the equivalent of night vision- numbers vision- to improve that score dramatically. Unless you truly understand the numbers that matter it is the metaphorical equivalent of trying to drive a Maserati at 100 kph at night with the lights off and looking in the rear-vision mirror. So sit back and relax, we are about to put the high beam on and have you safely looking forward into your heads up display. Primary Audience are CEOs and Business Owners in corporate and private for profit organizations, secondary audience CFOs, Accountants, and Bookkeepers that are supporting the leaders of their organizations UR - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000713.html ER -