TY  - BOOK
AU  - Mann,Rodd
TI  - Navigating the new normal: how new & small companies can succeed despite economic uncertainty 
T2  - Entrepreneurship and small business management collection,
SN  - 9781637420218
AV  - HC59.3 
PY  - 2021///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - COVID-19 (Disease)
KW  - Economic aspects
KW  - Strategic planning
KW  - Crisis management
KW  - Risk management
KW  - Epidemics
KW  - Business pl;anning
KW  - Small business
KW  - Economic uncertainty
KW  - Pandemic
KW  - Virus
KW  - COVID-19
KW  - Vaccine
KW  - Business owners
KW  - MBA students busines splanning
KW  - Gen Z
KW  - Millennials
KW  - Financial management
KW  - Corporate investing
KW  - Investing
KW  - Forecasting
KW  - Finance
KW  - Competitive advantage
KW  - Competition
KW  - Gig economy
KW  - Side hustle
KW  - Corporate social responsibility
KW  - Internet
KW  - Government assistance
KW  - Cash flow
KW  - Raising capital
KW  - Central banks
KW  - New paradigm
KW  - Business risks
KW  - Revenue growth
KW  - Cost
KW  - Profitability
KW  - Vision
KW  - Strategy
KW  - Cryptocurrencies
KW  - SWOT
KW  - Outsourcing
KW  - Regulatory environment
KW  - Suppliers
KW  - Employees
KW  - Business metrics
KW  - Investment
KW  - Flexible budgeting
KW  - Business growth
KW  - [genre]
KW  - Electronic books
N1  - Includes bibliographical references (pages 111-113) and index; Chapter 1. Basics and some online business ideas --; Chapter 2. Post-pandemic: beyond Internet--gigs and side hustles --; Chapter 3. Raising the money --; Chapter 4. Running the business --; Chapter 5. Trending businesses --; Chapter 6. Manufacturing businesses --; Chapter 7. Service businesses --; Chapter 8. Decade 2020s and the new normal --; Chapter 9. Saving and investing --; Chapter 10. Post-pandemic, debt, and de-leveraging; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - The year that a pandemic shut down social, work, and public contact. There are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts. The first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change. The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.' This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001076.html
ER  -