Navigating the new normal : how new & small companies can succeed despite economic uncertainty /
Rodd Mann.
- First edition.
- 1 online resource (121 pages) : illustrations (some color)
- Entrepreneurship and small business management collection, 1946-5661 .
- aEntrepreneurship and small business management collection. .
Chapter 1. Basics and some online business ideas -- Chapter 2. Post-pandemic: beyond Internet--gigs and side hustles -- Chapter 3. Raising the money -- Chapter 4. Running the business -- Chapter 5. Trending businesses -- Chapter 6. Manufacturing businesses -- Chapter 7. Service businesses -- Chapter 8. Decade 2020s and the new normal -- Chapter 9. Saving and investing -- Chapter 10. Post-pandemic, debt, and de-leveraging.
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The year that a pandemic shut down social, work, and public contact. There are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts. The first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change. The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.' This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781637420218
COVID-19 (Disease)--Economic aspects. Strategic planning. Crisis management. Risk management. Epidemics--Economic aspects.. Business pl;anning. Small business.
Economic uncertainty. Pandemic. Virus. COVID-19. Vaccine. Business owners. MBA students busines splanning. Gen Z. Millennials. Financial management. Corporate investing. Investing. Forecasting. Finance. Competitive advantage. Competition. Gig economy. Side hustle. Corporate social responsibility. Internet. Government assistance. Cash flow. Raising capital. Central banks. New paradigm. Business risks. Revenue growth. Cost. Profitability. Vision. Strategy. Cryptocurrencies. SWOT. Outsourcing. Regulatory environment. Suppliers. Employees. Business metrics. Investment. Flexible budgeting. Business growth. Small business.