Bartholomew, Don., <br/><br/>
MetricsMan :  it doesn't count unless you can count it / 
 Metrics Man.  It doesn't count unless you can count it. 
Don Bartholomew ; edited by Zifei Fay Chen. 
 - First edition. 
 - 1 online resource (xvi, 198 pages) 
 - Public relations collection,  2157-3476 .
 - Public relations collection. .
<br/><br/>
<br/><br/>1. The coming of age of measurement --  2. Demystifying return on investment --  3. "Puzzles" versus "pieces" getting the metrics right --  4. The "tail" and the "dog" in social media measurement --  5. Getting a robust and effective social media measurement program --  6. The deadly sins of advertising value equivalents --  7. Thus spoke the measurati --  8. Gaining accountability, making it count --  References --  Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781631575228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks--Measurement.<br/>Social media--Measurement.<br/>Webometrics.<br/>World Wide Web--Research.
<br/><br/><label>Subjects--Index Terms: </label>accountability AMEC Social Media Valid Framework evaluation marketing mix modeling (MMM) Measurati measurement metrics paid-earned-shared-owned (PESO) model public relations return on investment (ROI) social media the Barcelona Principles 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>HM742