TY  - BOOK
AU  - Kruger,Elizabeth Rush
TI  - Marketing plan templates for enhancing profits /Elizabeth Rush Kruger
T2  - Marketing strategy collection,
SN  - 9781631572753
AV  - HF5415 .M375 2016
PY  - 2016///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Marketing
KW  - Profit
KW  - 80/20 rule
KW  - 80/20 rule business
KW  - 80/20 rule marketing
KW  - marketing decisions
KW  - marketing for a small business
KW  - marketing management
KW  - marketing plan
KW  - marketing plan template
KW  - marketing strategy
KW  - profitable business
KW  - profitable marketing strategy
KW  - strategic marketing plan
KW  - principles of marketing
KW  - small business
KW  - small business marketing
N1  - 1 (pages 187-200) and index; Part I. Current marketing situation --; 1. Mission: focus on quality --; 2. Target market: describe key customers --; 3. Specialty: compete on strength --; 4. Suppliers: delegate weaknesses --; Part II. Marketing mix decisions --; 5. Products and services: offer treasures --; 6. Distribution: deliver delight --; 7. Promotion: trumpet empathy --; 8. Pricing: price as valued --; Part III. Taking action --; 9. Prospecting: target key prospects --; 10. Customer service: reward the best --; 11. Budgeting: concentrate resources --; 12. Action plan: jump into action --; Appendixes --; Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning --; Appendix II. George Ilie, owner, Geoda Systems Inc --; Appendix III. Dr. Andrew Harris, co-owner, Florida Spine and Wellness Institute --; Appendix IV. Lorene King, executive director, NASCAR Foundation --; Appendix V. Tom Lenzini, business broker, Transworld Business Advisors --; Appendix VI. Carrie Greene, owner, Carrie Greene Coaching --; Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team --; Notes --; Bibliography --; Index; 2; b; Also available in printing
N2  - This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000417.html
ER  -