Shane, Scott Andrew,  1964-, <br/><br/>
Managing your intellectual property assets / 
Scott Shane. 
 - 1st ed. 
 - 1 electronic text (ix, 63 pages) :  digital, PDF file. 
 - Entrepreneurship and small business management collection,  1946-5661 .
 - Entrepreneurship and small business management collection .
<br/><br/>
<br/><br/>Why you need intellectual property protection --  What is patentable --  The parts of a patent --  Using a patent --  Should you patent --  Secrecy --  Copyrights --  Trademarks --  Conclusion. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781606490280 9781606490273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intellectual property--Management.
<br/><br/><label>Subjects--Index Terms: </label>Copyrights. Intellectual property. Patents. Trademarks. Trade secrets. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>HD53