Caraballo, Vinny.,

Leading Latino talent to champion innovation /Vinny Caraballo, Greg McLaughlin, and Heidi McLaughlin. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014. - 1 online resource (xv, 115 pages) : maps. - Strategic management collection, .

Part of: 2013 digital library.



1. Latinos emerge -- 2. Beyond diversity -- 3. The Latino influence on the U.S. economy -- 4. Latino potential for innovation -- 5. Research results and practical implications -- 6. Leadership and innovation -- 7. Looking to the future, conclusions and recommendations -- Appendix -- About the authors -- Notes -- References -- Index.

This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States.




Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781606498019


Hispanic Americans--Employment--United States.
Technological innovations--United States.

innovation management Latinos Hispanic professionals workforce development human capital multicultural marketing diversity

E184 / .L433 2014