TY  - BOOK
AU  - Williams,Veronica A.
TI  - Leading edge marketing: turning technology into value 
T2  - Marketing strategy collection,
SN  - 9781606496077
AV  - HF5415 .L433 2014
PY  - 2014///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Technology
KW  - Marketing
KW  - product
KW  - price
KW  - packaging
KW  - place
KW  - promotion
KW  - The 5 Ps
KW  - marketing
KW  - management
KW  - advertising
KW  - strategy
KW  - principles
KW  - techniques
KW  - tools
KW  - profit
KW  - business
KW  - information technology
KW  - IT
KW  - telecommunications
KW  - computing
KW  - software
KW  - computers
KW  - phones
KW  - cell phone
KW  - PDA
KW  - systems solution
KW  - tablet
KW  - channel
N1  - Part of: 2014 digital library; 1 (page 223.) and index; Foreword --; Acknowledgments --; Preface --; 1. Introduction --; 2. The basics: the 5 Ps: basic components of the framework --; 3. The marketing process, putting it into action --; Epilogue --; Notes --; References --; Index; 2; b; Also available in printing
N2  - Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html
ER  -