Marburger, Daniel, <br/><br/>
Innovative pricing strategies to increase profits / 
Daniel Marburger. 
 - 1st ed. 
 - 1 electronic text (140 pages) :  digital file. 
 - Economics and finance collection,  2163-7628 .
 - 2012 digital library. Economics and finance collection. .
<br/><br/> Part of: 2012 digital library. 
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<br/><br/>List of cases/firms/products --  Part I. If you could choose any price, what would it be? Fundamentals for the single price firm --  1. Economics and the business manager --  2. Consumer behavior: the law of demand and its effect on pricing --  3. Understanding the price sensitivity of buyers --  4. One perfect price: profit maximization for the single price firm --  Part II. Different strokes for different folks: charging more than one price for the same good --  5. If you could read my mind: first-degree price discrimination strategies --  6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies --  7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies --  Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age --  8. Dynamic pricing and e-commerce --  9. Legal and ethical issues --  Table of strategies --  Notes --  References --  Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781606493823 
<br/><br/><label>Standard No.: </label>10.4128/9781606493823  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Open price system.<br/>Internet auctions.
<br/><br/><label>Subjects--Index Terms: </label>Price discrimination bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>HF5416.5