TY  - BOOK
AU  - Treacy,Tony
TI  - How to become a master of persuasion: establishing value and convincing your customers of it 
T2  - Corporate communication collection,
SN  - 9781637420911
AV  - HM1196 .H698 2021
KW  - Persuasion (Psychology)
KW  - Communication in management
KW  - Business communication
KW  - Pitching
KW  - Presenting
KW  - Business storytelling
KW  - Persuading
KW  - Communicating
KW  - Impressing
KW  - Influencing
KW  - Speaking
KW  - Business process
KW  - Word craft
KW  - Electronic books
N1  - 4; Chapter 1. Why persuasion is at the heart of pitching --; Chapter 2. Step 1--Communication objective --; Chapter 3. Step 2--Meeting goal --; Chapter 4. Step 3--Story plan --; Chapter 5. Case studies --; Chapter 6. Step 4--Content --; Chapter 7. Step 5--Style and language --; Chapter 8. Step 6--Pitch and presentation --; Chapter 9. How to use the six-step process; 2; b; Also available in printing
N2  - This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001138.html
ER  -