Treacy, Tony, <br/><br/>
How to become a master of persuasion :  establishing value and convincing your customers of it / 
Tony Treacy. 
 - First edition. 
 - 1 online resource (xiii, 133 pages) :  illustrations (some color) 
 - Corporate communication collection,  2156-8170 .
 - Corporate communication collection. .
<br/><br/>
<br/><br/>Chapter 1. Why persuasion is at the heart of pitching --  Chapter 2. Step 1--Communication objective --  Chapter 3. Step 2--Meeting goal --  Chapter 4. Step 3--Story plan --  Chapter 5. Case studies --  Chapter 6. Step 4--Content --  Chapter 7. Step 5--Style and language --  Chapter 8. Step 6--Pitch and presentation --  Chapter 9. How to use the six-step process. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781637420911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Communication in management.<br/>Business communication.
<br/><br/><label>Subjects--Index Terms: </label>Pitching. Presenting. Business storytelling. Persuading. Communicating. Impressing. Influencing. Speaking. Business process. Word craft. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]<br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM1196