TY  - BOOK
AU  - Dunung,Sanjyot P
TI  - Growing your business
T2  - Small business management collection,
SN  - 9781606491348
AV  - HD62.7 
PY  - 2010///.]
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Small business
KW  - Growth
KW  - Entrepreneurship
KW  - Guerilla marketing
KW  - Managing a business
KW  - Governance
KW  - Small business cycles
KW  - [genre]
N1  - Includes index; Introduction --; Chapter 1. Marketing and sales --; Chapter 2. Managing, governance, and advisory --; Chapter 3. Entrepreneurship on the fly --; Chapter 4. Keeping the faith --; Glossary --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000030.html
ER  -