Global trade strategies : interacting with trade institutions and business /
Michel Borgeon and Claude Cellich.
- First edition.
- 1 online resource (x, 150 pages) : illustrations (some color)
- International business collection, 1948-2760 .
- International business collection. .
Includes bibliographies and index.
Chapter 1. International trade promotion: why and how -- Chapter 2. Trade development: needs and strategy building -- Chapter 3. Facing new challenges of the most recent development schemes in a world of regionalization / globalization of trade -- Chapter 4. Drivers of competitiveness -- Chapter 5. Strategic building tool for trade analysis: TiVA concept -- Chapter 6. International trade information and trade flows analysis -- Chapter 7. Trade development strategic linkages -- Chapter 8. Selected successful national case studies -- Chapter 9. Trade development strategies for SMEs -- Chapter 10. Using the trend in value added concept published by OECD (TiVA database) and the Canadian Trade Commissioner Service (TCS) offer -- Chapter 11. Disruptive innovation: a new dimension of competitiveness issues -- Chapter 12. Global competitiveness ranking -- Chapter 13. Integrating all factors for market development: artificial intelligence systems, a future challenge for trade support institutions -- Chapter 14. Rethinking global trade strategies in the digital era.
Access restricted to authorized users and institutions.
Developing global strategies call for new business models that ensure the integration of digital technologies in their operations. Traditional ways of doing business in an interconnected world requires firms to rethink their strategies. Successful enterprises are recognizing the importance ofdata analytics by exploring new insights into customer behavior, experiences, forecasting demand improving supply-chain performance and overall operational efficiencies. The disruptive global business environment has led trade promotion organizations to develop innovative tools and to design trade strategies that take into account digital transformation, rapidly changing market conditions and the entry of new types of competitors. To survive in the global digital economy, trade officials and business executives need to rethink what business they are in and how to digitalize their operations.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781949991512
International trade. Technological innovations. Globalization.
Artificial intelligence. Competitiveness. Trade information. Trade flows. Trade development. Trade maps. SMEs case studies (Finland, Ireland, Singapore, New Zealand, Mauritius, Republic of Korea) Disruptive innovation. Globalization. Strategies. Value added chain concept.