TY  - BOOK
AU  - De Kluyver,Cornelis A.
AU  - Pearce,John A.
TI  - Global business strategy
T2  - Strategic management collection,
SN  - 9781637420430
AV  - HD62.4 
PY  - 2021///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - International trade
KW  - Investments, Foreign
KW  - Global strategy
KW  - Golbal competitive advantage
KW  - Business model
KW  - Value creation
KW  - Value proposition
KW  - Market participation
KW  - Supply chain infrastructure
KW  - Global management model
KW  - Global industry
KW  - Global branding
KW  - Innovation
KW  - Outsourcing
KW  - Offshoring
KW  - Global management
KW  - [genre]
KW  - Electronic books
N1  - Includes bibliographical references (pages 243-255) and index; Part I. The global competitive environment. Chapter 1. The globalization of markets and competition ; Chapter 2. The globalization of companies and competitive advantage ; Chapter 3. The globalization of opportunity and risk ; Chapter 4. The globalization of corporate social responsibility --; Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies --; Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding  ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001098.html
ER  -