TY  - BOOK
AU  - De Kluyver,Cornelis A
TI  - Fundamentals of global strategy: a business model approach 
T2  - Strategic management collection,
SN  - 9781606490730
AV  - HD2755.5 
PY  - 2010///.]
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - International business enterprises
KW  - Strategic planning
KW  - Globalization
KW  - Global strategy
KW  - global competitive advantage
KW  - business model
KW  - value creation
KW  - value proposition
KW  - value disciplines
KW  - market participation
KW  - supply chain infrastructure
KW  - global management model
KW  - global industry
KW  - global branding
KW  - innovation
KW  - outsourcing
KW  - offshoring
KW  - [genre]
N1  - Includes bibliographical references (pages 245-250) and index; List of figures --; Preface --; Acknowledgments --; Part I. Understanding globalization --; 1. Competing in a global world --; 2. The globalization of companies and industries --; 3. Generic strategies for global value creation --; 4. Global strategy as business model change --; Part II. Globalizing the business model --; 5. Target markets and modes of entry --; 6. Globalizing the value proposition --; 7. Global branding --; 8. Globalizing the value chain infrastructure --; 9. Global supply-chain management --; 10. Globalizing the management model --; Appendix A. Global trade: doctrines and regulation --; Appendix B. Suggested cases --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000043.html
ER  -