TY  - BOOK
AU  - Mishra,Shishir
TI  - From starting small to winning big: the definitive digital marketing guide for startup entrepreneurs 
T2  - Entrepreneurship and small business management collection,
SN  - 9781951527877
AV  - HF5415 .F766 2020
PY  - 2020///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Internet marketing
KW  - Marketing
KW  - Data processing
KW  - Social media
KW  - Success in business
KW  - Digital marketing for startups
KW  - Digital marketing strategy
KW  - Search engine optimization
KW  - Google Ads
KW  - Social media marketing
KW  - Content marketing
KW  - Facebook Ads
KW  - Google Ads Twitter Ads
KW  - SEO
KW  - Google Adwords
KW  - Google Analytics
KW  - ORM
KW  - Website design fundamentals
KW  - Digital marketing basics
KW  - Online reputation management
KW  - On-page optimization
KW  - On-page SEO
KW  - Backlinking techniques
KW  - Off-page SEO
KW  - Technical SEO
KW  - Linkedin Ads
KW  - Electronic books
N1  - Chapter 1. Fundamentals of digital marketing --; Chapter 2. Website design: tips and tricks --; Chapter 3. Content marketing strategy --; Chapter 4. Search engine optimization --; Chapter 5. Social media marketing --; Chapter 6. Google analytics --; Chapter 7. Search engine marketing --; Chapter 8. Online reputation management; 2; b; Also available in printing
N2  - Digital marketing guide for start-up entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000979.html
ER  -