TY  - BOOK
AU  - Houlier,Laurent
AU  - Blaskey,John
TI  - Exporting: key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash 
T2  - International business collection,
SN  - 9781952538452
AV  - HF1416.5 
PY  - 2020///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Export marketing
KW  - United States
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Global development
KW  - Sustainable
KW  - Risk mitigation
KW  - Multichannel distribution
KW  - Omnichannel expansion and globalization
KW  - Worldwide website, e-commerce, e-marketplace, Internet
KW  - Business-to-business (B2B)
KW  - Direct-to-consumer (D2C)
KW  - Intellectual property, trademarks, patents, Web domain registration and protection
KW  - Compliance, packaging, labeling
KW  - Pricing
KW  - Translation, humor
KW  - Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff
KW  - Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture
KW  - Traffic, literature, presentation
KW  - International payment transactions
KW  - Returns policy
KW  - [genre]
KW  - Electronic books
N1  - Includes index; Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets --; Chapter 2. Intellectual property (IP): protecting and leveraging brands --; Chapter 3. Communication: bridging language and cultural gaps --; Chapter 4. Tradeshows: optimizing and measuring performance --; Chapter 5. B2B and D2C options: selecting sales channels --; Chapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption --; The way forward: driving success; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001006.html
ER  -