Houlier, Laurent, <br/><br/>
Exporting :  key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash / 
Laurent Houlier and John Blaskey. 
 - First edition. 
 - 1 online resource (xix, 117 pages) :  illustrations 
 - International business collection,  1948-2760 .
 - International business collection. .
<br/><br/> Includes index. 
<br/><br/>Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets --  Chapter 2. Intellectual property (IP): protecting and leveraging brands --  Chapter 3. Communication: bridging language and cultural gaps --  Chapter 4. Tradeshows: optimizing and measuring performance --  Chapter 5. B2B and D2C options: selecting sales channels --  Chapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption --  The way forward: driving success. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781952538452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--United States.<br/>International business enterprises--Management.--United States<br/>International trade.
<br/><br/><label>Subjects--Index Terms: </label>Global development. Sustainable. Risk mitigation. Multichannel distribution. Omnichannel expansion and globalization Worldwide website, e-commerce, e-marketplace, Internet. Business-to-business (B2B) Direct-to-consumer (D2C) Intellectual property, trademarks, patents, Web domain registration and protection. Compliance, packaging, labeling. Pricing. Translation, humor. Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff. Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture. Traffic, literature, presentation. International payment transactions. Returns policy. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]<br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF1416.5