TY - BOOK AU - Reider,Rob TI - Expanding customer service as a profit center: striving for excellence and competitive advantage T2 - Marketing strategy collection, SN - 9781606494615 AV - HF5415.5 PY - 2012///.] CY - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Customer services KW - Customer service KW - touch points KW - pre-sale KW - during sale KW - post-sale KW - competitive advantage KW - striving for excellence KW - wow! moments KW - profit-center concepts KW - non-value-added activities KW - best practices KW - organizational operations KW - management KW - operating controls KW - cash conversion KW - organizational atmosphere KW - effective communications KW - integrated teamwork methodologies KW - efficient operating systems KW - coaching and mentoring KW - doing the right thing KW - operational quality KW - quality management KW - operational focus KW - maximizing results KW - compensation for results KW - learning organizations KW - programs for continuous change KW - corporate viruses and decay KW - revenue enhancement KW - cost reduction KW - changing the thinking KW - organizational crazymaking KW - organizational viruses KW - performance standards KW - basic business principles KW - stakeholders KW - mental models and belief systems KW - performance drivers KW - virtuous cycle KW - best practice structure KW - customer-service touch points KW - repetitive sales KW - customer referrals KW - quality customers KW - quality real customer sales KW - product determination KW - service versus selling KW - integrated customer service KW - sales function KW - [genre] N1 - Part of: 2012 digital library; Includes index; Preface --; 1. Customer service as a profit center --; 2. Looking at the organization --; 3. The customer-service business --; 4. Customer service in action --; 5. The quest for customer-service excellence --; 6. Looking at customer service by type of business --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing N2 - Striving for excellence in customer service to gain the competitive advantage is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If customer service is looked at as a major business component and all customers are treated with excellence prior to the sale, during the sale, and after the sale, customer service will become a profit center that builds sales dollars to the top line and real profits to the bottom line. It is just as easy to provide really excellent customer service, as it is to deliver poor customer service that drives the customers to the competition UR - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000128.html ER -