TY  - BOOK
AU  - James,Oliver
AU  - James,David
TI  - The entrepreneurial adventure: embracing risk, change, and uncertainty 
T2  - Entrepreneurship and small business management collection,
SN  - 9781951527112
AV  - HD615 .E587 2020
PY  - 2020///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Entrepreneurships
KW  - Business
KW  - Startups
KW  - Risk
KW  - Reward
KW  - Profitability
KW  - Marketing
KW  - Strategy
KW  - Networking
KW  - Managing change
KW  - Decision making
KW  - Uncertainty
KW  - Stakeholder management
KW  - Planning
KW  - Resource and process management
KW  - Consistency of good habits
KW  - Research
KW  - Market research
KW  - Electronic books
N1  - 1 (pages 151-152) and index; Chapter 1. Introduction --; Chapter 2. Is this option right for you? --; Chapter 3. Understanding the norms of uncertainty, risk, and relentless change --; Chapter 4. Key entrepreneurial skills and competencies --; Chapter 5. Stakeholder management: exceeding expectations --; Chapter 6. Understanding key financial statements --; Chapter 7. Your strategy and mission statement --; Chapter 8. Objective setting --; Chapter 9. Short- and longer-term planning --; Chapter 10. Marketing: letting people know you are there --; Chapter 11. The importance of social media and networking --; Chapter 12. Decision making --; Chapter 13. Understanding resources --; Chapter 14. Process management --; Chapter 15. Opportunities for growth --; Chapter 16. Conclusions; 2; b; Also available in printing
N2  - This book is perfect for anyone looking at business and entrepreneurship. It will be ideal for anyone with an interest in business and anyone who has aspirations to start their own business, outlining key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.This book contains useful and practical information about business and entrepreneurship and will aim to give a robust understanding of the theory and real-world implications of running a successful business. This book describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if you follow the good business habits and practices that are described in this book consistently, you really can achieve entrepreneurial success and the opportunities that come with it
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000941.html
ER  -