TY  - BOOK
AU  - Marburger,Daniel R.
AU  - Peterson,Ryan
TI  - Economic decision making using cost data: a manager's guide 
T2  - Economics collection,
SN  - 9781606495131
AV  - HD30.22 
PY  - 2013///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Managerial economics
KW  - Cost
KW  - absorption costing
KW  - activity-based costing
KW  - cost allocation
KW  - demand analysis
KW  - direct and indirect costs
KW  - fixed and variable costs
KW  - marginal cost
KW  - opportunity cost
KW  - unit cost
KW  - price elasticity
KW  - relevant costs
KW  - relevant revenues
KW  - variable costing
KW  - [genre]
N1  - Part of: 2013 digital library; Includes bibliographical references (pages 117-118) and index; 1. What does economics have to do with running a business? --; 2. What matters and what doesn't: relevant revenues and costs --; 3. Determining relevant revenues: understanding the buyer --; 4. What your cost accountant can't measure: the economic theory of production and cost --; 5. How accountants measure opportunity --; 6. Are you a better decision maker yet? --; Appendix I. Advantages and disadvantages of various cost accounting methods --; Appendix II. Relevant published case studies --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - A firm maximizes profits if each decision adds more to the firm's revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. Economic theory helps the decision-maker to accurately infer changes in revenues that may be associated with a decision. Similarly, economic theory suggests that the costs reported by accountants rarely reflect the true cost associated with the decision. The purpose of this book is to help managers understand how to assess the changes in revenues and costs. Demand and price sensitivity analysis allow managers to infer revenue changes. This book also reconciles the economic theory of cost with common accounting practices so the differences can be reconciled and better decisions can be made
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000188.html
ER  -