TY  - BOOK
AU  - Zhuplev,Anatoly
AU  - Stefl,Matthew
AU  - Rohm,Andrew
TI  - Doing business in the United States: a guide for small business entrepreneurs with a global mindset 
T2  - International business collection,
SN  - 9781947098213
AV  - HF3031 .D656 2018
PY  - 2018///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Investments, Foreign
KW  - United States
KW  - International business enterprises
KW  - Entrepreneurship
KW  - branding
KW  - business
KW  - entrepreneurship
KW  - internationalization
KW  - market entry
KW  - market research
KW  - marketing
KW  - small business
KW  - SME
KW  - start-up
KW  - strategy
KW  - U.S
N1  - 2; 1. Internationalization of the small and medium size enterprise: why go international? --; 2. Why the United States? Bright and dark sides of doing business in America --; 3. Market entry: strategy and planning --; 4. Building and activating your brand --; About the authors --; Index; 2; b; Also available in printing
N2  - As nations and regions worldwide enter a period of political-economic transformation and undergo changes in accessibility and market potential, the U.S. market remains an attractive destination for entrepreneurs, small and medium size enterprises (SMEs), and other business entities with a global entrepreneurial mind-set. Books and other sources dedicated to starting and doing business in the United States often focus on academic or large corporate audiences, making them less attractive for aspiring entrepreneurs or SMEs with a global attitude setting their sights on the country. This book strives to serve as a concise guide to understanding the American business landscape from an international business perspective. By and large this book is designated for foreign-based entrepreneurs and SMEs aspiring to expand into the potentially attractive and robust, yet also highly competitive, American market. U.S.-based readers will also find it instrumental and highly relevant in developing their knowledge base and analytical toolbox for perfecting their competitive edge
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000749.html
ER  -