TY  - BOOK
AU  - Malhotra,Naresh K
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132105076
AV  - HF5415.S554.M354 2011 
PY  - 2011///
CY  - New Delhi, Thousand Oaks
PB  - SAGE
KW  - Malhotra, Naresh K.
KW  - Marketing research
KW  - Marketing
N1  - 2; V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques --; volume 2. Research Methodology: Research Design and Data Analysis --; volume 3. Consumer Behavior: Information Processing and Decision Making --; volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior --; volume 5. Marketing Management and Policy --; volume 6. International and Cross-cultural Marketing --; volume 7. Marketing of Services: Retailing and Health Care --; volume 8. Ethics, Quality of Life, and Pedagogy --; volume 9. Management Information Systems, Technology, and Marketing; 2
ER  -