Malhotra, Naresh K, <br/><br/>
Legends in marketing.  Naresh K. Malhotra /  [print] 
 Naresh K. Malhotra 
series editor, Jagdish N. Sheth. 
 - New Delhi ;  Thousand Oaks :  SAGE,  (c)2011. 
 - 9 volumes :  illustrations ;  25 cm. 
 - Legends in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/>V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques --  volume 2. Research Methodology: Research Design and Data Analysis --  volume 3. Consumer Behavior: Information Processing and Decision Making --  volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior --  volume 5. Marketing Management and Policy --  volume 6. International and Cross-cultural Marketing --  volume 7. Marketing of Services: Retailing and Health Care --  volume 8. Ethics, Quality of Life, and Pedagogy --  volume 9. Management Information Systems, Technology, and Marketing. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788132105076 8132105076 
<br/><br/><label>Subjects--Personal Names: </label><br/>Malhotra, Naresh K.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.S554.M354 2011 HF5415