A cynic's business wisdom : winning through flexible ethics /
Jay J. Silverberg.
- First edition.
- 1 online resource (xiii, 173 pages)
- Entrepreneurship and small business management collection, .
Chapter 1. What Is business? It's not rocket science -- Chapter 2. Business is a game -- Chapter 3. Be a business rebel -- Chapter 4. Business is inspired craziness -- Chapter 5. The glorified image of being self-employed -- Chapter 6. Flexible business ethics -- Chapter 7. Use the system. Rule the system -- Chapter 8. The human instinct to fight on another day -- Chapter 9. The psychology of business -- Chapter 10. "What's in it for me" (WIIFM) thinking -- Chapter 11. Planning is dreaming and scheming -- Chapter 12. Opportunities and the shiny coin syndrome -- Chapter 13. Communications and networking involves talking AND listening. Sounds so easy, right? -- Chapter 14. Never surrender control. You earned it. You keep it -- Chapter 15. Marketing: setting up the almighty sale -- Chapter 16. Sales are your lifeblood -- Chapter 17. Be yourself, or someone else: playacting is part of business -- Chapter 18. Running your business, not vice versa -- Chapter 19. Money, money, money -- Chapter 20. There's a time to quit. Here's how -- Chapter 21. More business adventures of how it works in real life.
The business universe is often characterized by its own rules, (purported) ethics, morals, scruples, intents and operating principals. While they are portrayed and taught as cast in stone, in reality, they are not. The key here is 'reality'. The real world of entrepreneurship revolves around 'survive-grow-adapt-succeed', and that absolutely gives the businessperson the opportunity to flex these norms to their own needs, always looking out for what is best for themselves. is book is intended to present, in an often edgy style, the 'how to' of taking care of number one, you, the entrepreneur.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781952538513
Business ethics. Success in business. Entrepreneurship.
Business ethics. Ethics. Flexible ethics. Business. Management. Small business. Entrepreneur. Entrepreneurship. Marketing. Psychology of business. Business hot buttons. Getting to yes. Success. Success in business. Real business. Alternature business strategies. Business rebel. Leadership. Business theatrics. Business survival. Communications. Networking. Branding. Business health. Business consultants. Mentoring.