TY  - BOOK
AU  - Dwight,David
AU  - Grapentine,Terry
AU  - Soorholtz,David
TI  - Critical thinking for marketers: learn how to think, not what to think
T2  - Marketing strategy collection,
SN  - 9781631576713
AV  - BF441 .C758 2017
PY  - 2017///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Critical thinking
KW  - Marketing
KW  - behavioral economics
KW  - causation
KW  - cognitive biases
KW  - cognitive science
KW  - concept
KW  - correlation
KW  - critical thinking
KW  - epistemology
KW  - logic
KW  - marketing
KW  - marketing laws
KW  - science
N1  - 1 (pages 73-80) and index; Section I. Think better --; 1. Introduction --; 2. Marketing as a science --; 3. Correlation and causation --; 4. What is a concept? --; 5. David Hume --; 6. The double jeopardy law --; 7. Behavioral economics --; 8. The five whys --; Section II. Cognitive biases and their importance --; 9. Introduction --; 10. What they are and why they're important --; 11. Science: a tool for reducing the systematic errors caused by cognitive biases --; 12. What makes science special --; 13. Confirmation bias and the evolution of reason --; 14. Epistemic humility --; Section III. Conclusions --; 15. Summary --; 16. Additional readings --; Notes --; References --; Index; 2; b; Also available in printing
N2  - Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000566.html
ER  -