TY  - BOOK
AU  - Dwight,David
AU  - Grapentine,Terry
AU  - Soorholtz,David
TI  - Critical thinking for marketers: learn how to think, not what to think
T2  - Marketing strategy collection,
SN  - 9781631571176
AV  - BF441 .C758 2017
PY  - 2017///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Critical thinking
KW  - Marketing
KW  - critical thinking
KW  - fallacies
KW  - logic
KW  - logical fallacy
KW  - marketing
KW  - marketing research
KW  - thinking clearly
N1  - 1 (pages 169-173) and index; Section I. Basic concepts --; 1. Overview --; 2. The nature of marketing arguments --; 3. The nature of logical fallacies --; Section II. Informal and formal logical fallacies --; 4. Formal logical fallacies in marketing: introduction --; 5. Informal logical fallacies in marketing: introduction --; Notes --; References --; Index; 2; b; Also available in printing
N2  - Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000549.html
ER  -