TY  - BOOK
AU  - Fogli,John
AU  - Herkenhoff,Linda
TI  - Conducting survey research: a practical guide 
T2  - Quantitative approaches to decision making collection,
SN  - 9781631575952
AV  - HA31 .C663 2018
PY  - 2018///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Surveys
KW  - Methodology
KW  - Questionnaires
KW  - bias
KW  - data visualization
KW  - error
KW  - interpreting survey data
KW  - online survey platforms
KW  - questionnaire design
KW  - reporting
KW  - sample size
KW  - survey administration
KW  - survey questions
KW  - Electronic books
N1  - 1. Survey research overview --; 2. Survey administration --; 3. Item scaling --; 4. Questionnaire design --; 5. Sampling --; 6. Data analysis --; 7. Survey reporting --; Appendices --; About the authors --; Index; 2; b; Also available in printing
N2  - Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique "how to" guide on creating a survey. Throughout its seven chapters, the book enables readers to build relevant, unbiased, and purposeful survey questions. The book highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode) and demonstrates how to interpret survey data and report findings. Although numerous online survey platforms exist, the book reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. Although this book offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this book, and more
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000714.html
ER  -