Conducting survey research : a practical guide /
John Fogli, Linda Herkenhoff.
- First edition.
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018.
- 1 online resource (x, 186 pages) : illustrations.
- Quantitative approaches to decision making collection, .
1. Survey research overview -- 2. Survey administration -- 3. Item scaling -- 4. Questionnaire design -- 5. Sampling -- 6. Data analysis -- 7. Survey reporting -- Appendices -- About the authors -- Index.
Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique "how to" guide on creating a survey. Throughout its seven chapters, the book enables readers to build relevant, unbiased, and purposeful survey questions. The book highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode) and demonstrates how to interpret survey data and report findings. Although numerous online survey platforms exist, the book reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. Although this book offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this book, and more.
Mode of access: World Wide Web.
9781631575952
Surveys--Methodology. Questionnaires.
bias data visualization error interpreting survey data online survey platforms questionnaire design reporting sample size survey administration survey questions