The business of music management : how to survive and thrive in today's music industry /
Tom Stein.
- First edition.
- 1 online resource (xxii, 217 pages) : illustrations
- Sports and entertainment management and marketing collection, 2333-8652 .
- Sports and entertainment management and marketing collection. .
Includes index.
Chapter 1. The business of music is still business -- Chapter 2. Developing your music career -- Chapter 3. The artist as entrepreneur -- Chapter 4. Business planning and development: early stages -- Chapter 5. How to write a music business plan -- Chapter 6. Create your business entity -- Chapter 7. Marketing, branding, and sales: how to find your fan base and promote your music -- Chapter 8. Music marketing: how to make an EPK (electronic promo kit) -- Chapter 9. Networking in the music industry -- Chapter 10. Seven steps to the sale: how to sell your music and yourself -- Chapter 11. Get paid for your music, live venue performance contracts -- Chapter 12. Industry trends, starting and growing your business as an entrepreneur -- Chapter 13. A&R, streaming for artists, how to publish your music and get it on Spotify -- Chapter 14. Odds and ends: making recordings, the sound check, and teaching music -- Chapter 15. Entrepreneurship and psychology: how to improve your thinking to enhance success.
Access restricted to authorized users and institutions.
The book's focus is on successful music entrepreneurship and career development in the global music and entertainment industry.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781953349675
Music trade. Performing arts--Management.
Entertainment business. Entertainment marketing. Music education. Artist entrepreneur. Music artist. Music production. Songwriting. Entertainment industry. Video game music. Music composition. Film music. Film scoring. Scoring. Music. Music business. Music industry. Music management. Music careers. Music entrepreneurship. Music marketing. Entertainment.