TY  - BOOK
AU  - Bovee,Courtland
TI  - Business in Action /by Courtland L. Bovee and John V. Thill
SN  - 9780132828819
AV  - HF1008 .S564 2012
PY  - 2012///
CY  - [Place of publication not identified]
PB  - Pearson College Div
N1  - PART 1 Setting the Stage: The Business of Business --; 1 Developing a Business Mindset --; 2 Understanding Basic Economics --; 3 The Global Marketplace --; 4 Business Ethics and Corporate Social Responsiblility --; PART 2 Building the Framework: Business Ownership and Enterpreneurship --; 5 Forms of Owenership --; 6 Entrepreneurship and Small-Business Owenership --; PART 3 Guiding the Enterprise: Leadership, Organization, and Operations --; 7 Management Roles, Functions, and Skills --; 8 Organization and Teamwork --; 9 Production Systems --; PART 4 Supporting the Workforce: Motivation and Huamn Resources --; 10 Employee Motivation --; 11 Human Resources Management --; 12 Labor Relations --; PART 5 Satisfying the Customer: Marketing, Sales, and Customer Support --; 13 The Art and Science of Marketing --; 14 Product and Pricing Strategies --; 15 Distribution and Marketing Logistics --; 16 Customer Communication --; PART 6 Managing the Money: Accounting and Financial Resources --; Appendix A Business Law --; Appendix B Risk Management --; Appendix C Information Technology --; Appendix D Personal Finance: Getting Set For Life; 2; b
N2  - "Business in Action is uniquely positioned to help todays readers become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect."
ER  -