Ha, Huong, <br/><br/>
Consumer protection in e-retailing in ASEAN /Huong Ha. 

 - First edition. 
 - 1 online resource (xv, 143 pages) :  illustrations (some color) 
 - Business law and corporate risk management collection, .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Chapter 1. Introduction of e-consumer protection in e-retailing in ASEAN --  Chapter 2. Issues associated with e-consumer protection --  Chapter 3. The current e-consumer protection framework --  Chapter 4. A proposed multisector governance frameworkfor e-consumer protection --  Chapter 5. Case studies of e-consumer protectionin ASEAN --  Chapter 6. Conclusion: e-consumer protection now and in the future. 
<br/><br/> While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multisector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781953349613 
<br/><br/><label>Subjects--Corporate Names: </label><br/>ASEAN.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Southeast Asia.<br/>Electronic commerce--Southeast Asia.<br/>Consumer protection--Southeast Asia.<br/>Internet marketing--Southeast Asia.
<br/><br/><label>Subjects--Index Terms: </label>E-consumer protection. Multisector governance. E-retailing. E-retailers. Industry association. Information disclosure. Self-regulation. Privacy. Security. Redress. Jurisdiction. ASEAN. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF  / .C667 2021