TY  - BOOK
AU  - Kapoor,Avinash
TI  - Consumer experiences and emotion management /Avinash Kapoor
T2  - Consumer behavior collection,
SN  - 9781606496473
AV  - HF .C667 2015
PY  - 2015///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Consumer behavior
KW  - Consumption (Economics)
KW  - Psychological aspects
KW  - Emotions
KW  - brand management
KW  - consumer behavior
KW  - consumer psychology
KW  - dynamics of emotions
KW  - effects of emotions on decision making
KW  - emotions
KW  - experience management
KW  - group behavior
KW  - individual behavior
KW  - marketing
KW  - personality
KW  - self-evaluation and comparison
N1  - 1 (pages 143-172) and index; 1. Consumer emotions --; 2. Dynamics of emotions --; 3. Experience and facial expressions of emotions --; 4. Emotions and group behavior --; 5. Emotions and individual behavior --; 6. Consumer experience management --; Notes --; References --; Bibliography --; Index
N2  - Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000383.html
ER  -