TY  - BOOK
AU  - DiStaso,Marcia W.
AU  - Michaelson,David
AU  - Gilfeather,John
TI  - A communication guide for investor relations in an age of activism /Marcia W. DiStaso, David Michaelson, and John Gilfeather
T2  - Public relations collection,
SN  - 9781947098985
AV  - HD2744 .C666 2018
PY  - 2018///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Corporations
KW  - Investor relations
KW  - activists
KW  - analyst
KW  - compliance
KW  - crisis
KW  - divestment
KW  - earnings
KW  - ethics
KW  - financial acts
KW  - governance
KW  - investors
KW  - proxy
KW  - regulation
KW  - reputation
KW  - risk
KW  - stock
KW  - Electronic books
N1  - 1 (pages 135-144) and index; 1. Investor relations background and history --; 2. Audiences for investor relations --; 3. Investor relations and corporate reputation --; 4. Investor relations ethics --; 5. Emerging issues in investor relations --; 6. Writing for investor relations --; 7. Corporate governance and investor relations --; 8. Proxy voting and the investor relations officer --; 9. Investor relations events --; 10. Global investor relations --; 11. Risks, corporate crises, and investor relations --; 12. Measuring investor relations --; About the authors --; Bibliography --; Index; 2; b; Also available in printing
N2  - Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000681.html
ER  -