TY  - BOOK
AU  - Krokou,Danai
TI  - The Chinese e-merging market: digital China and its social media landscape 
T2  - International business collection,
SN  - 9781637420539
AV  - HF .C456 2021
KW  - Electronic commerce
KW  - China
KW  - Chinese e-commerce
KW  - Chinese online market
KW  - Chinese e-tail
KW  - China social media marketing
KW  - China investment
KW  - China marketing strategy
KW  - China marketing
KW  - Electronic books
N1  - Includes bibliographical references (pages 215-217) and index; Introduction --; China's e-tail revolution: why China and why sell online --; Online consumer behavior in China --; What do they value most? --; How to market your products and services online --; The big two: WeChat and Sina Weibo --; How to market on Wechat --; How to market on Weibo --; Tik Tok: a newcomer --; The taobao phenomenon: can you beat the giant? --; How to sell online --; Alternative solutions --; Payment methods --; Digital laws and regulations in China --; Key strategies for different company types --; Managing practical challenges --; The future of e-commerce and technology in China --; The future of Chinese retail --; Post-pandemic China and the 5G battle --; China going global --; Final thoughts and recommendations --; 2020 digital China in numbers
N2  - Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China's online population is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market.E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment.This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001102.html
ER  -