TY  - BOOK
AU  - Spencer,Barbara
TI  - Business model design and learning: a strategic guide 
T2  - Strategic management collection,
SN  - 9781606494875
AV  - HD .B875 2013
PY  - 2013///
CY  - [New York, N.Y. (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Business planning
KW  - business model
KW  - business model components
KW  - business model lenses
KW  - customer value proposition
KW  - value appropriation
KW  - profit formula
KW  - target customer
KW  - customer perceived value
KW  - customer value agreement
KW  - customer value relationship
KW  - business model experimentation
KW  - business modeling
N1  - Part of: 2013 digital library; Why business models matter --; Three business model lenses --; How the Bomgar box delivers customer value --; A ham radio company builds a superior business model --; TOMS shoes: selling a vision --; Netflix cancels the value exchange agreement --; Rent the runway: changing customer behaviors and industry norms --; J.C. Penney's big experiment --; Ten key ideas about business models --; Appendix A. Pricing mechanisms --; Appendix B. Online marketplaces --; Notes --; References --; Index
N2  - The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors
ER  -