Surma, Jerzy,

Business intelligence making decisions through data analytics / Jerzy Surma ; translated by Magdalena Górniakowska and Peter Gee. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2011. - 1 electronic text (150 pages) : illustrations, digital file. - Strategic management collection, .

Introduction -- 1. An introduction to business intelligence -- 2. The data warehouse -- 3. The basics of business analysis -- 4. Advanced business analysis -- 5. Customer intelligence -- 6. Business intelligence and value-based management -- Conclusion -- Notes -- References -- Index.

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates mainly on practical business issues and demonstrates how to apply data warehousing and data analytics to support decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and fi nally the actual use of discovered knowledge. All examples are based on the newest achievements in business intelligence (BI). Finally, this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated BI environment.


Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781606491867


Business intelligence.

Competing on analytics Online analytical processing Data warehouse Information management Business process monitoring Data mining Customer intelligence Value-based management

HD / .B875 2011