TY  - BOOK
AU  - Rajagopal,
TI  - The business design cube: converging markets, society, and customer values to grow firms competitive in business 
T2  - Marketing collection,
SN  - 9781637420171
AV  - HD .B875 2021
KW  - Management information systems
KW  - Marketing
KW  - Customer relations
KW  - Management
KW  - Design-to-market
KW  - Design-to-society
KW  - Design-to-value
KW  - Business modeling
KW  - Market competition
KW  - Marketing strategy
KW  - Socialization
KW  - Co-creation
KW  - Coevolution
KW  - Electronic books
N1  - Chapter 1. The concept map --; Chapter 2. Design-to-market --; Chapter 3. Design-to-society --; Chapter 4. Design-to-value --; Chapter 5. The helix effect
N2  - This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001086.html
ER  -