Rajagopal, <br/><br/>
The business design cube :  converging markets, society, and customer values to grow firms competitive in business / 
Rajagopal. 
 - First edition. 
 - 1 online resource (xx, 185 pages) :  illustrations 
 - Marketing collection, .
<br/><br/>Chapter 1. The concept map --  Chapter 2. Design-to-market --  Chapter 3. Design-to-society --  Chapter 4. Design-to-value --  Chapter 5. The helix effect. 
<br/><br/> This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781637420171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management information systems.<br/>Marketing.<br/>Customer relations--Management.
<br/><br/><label>Subjects--Index Terms: </label>Design-to-market. Design-to-society. Design-to-value. Business modeling. Market competition. Marketing strategy. Socialization. Co-creation. Coevolution. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD  / .B875 2021