TY  - BOOK
AU  - Aggarwal,Chahat
TI  - Branding & AI: leveraging technology to generate brand revenue 
T2  - Marketing collection,
SN  - 9781637420812
AV  - HF .B736 2021
KW  - Branding (Marketing)
KW  - Qualitative research
KW  - Quantitative research
KW  - Marketing strategy
KW  - Case studies
KW  - Branding and marketing
KW  - Artificial intelligence tools
KW  - Increase revenue
KW  - Business growth and principles
KW  - Amazon case study
KW  - Worksheet and templates
KW  - None of voice
KW  - Brand personality
KW  - Mission and vision
KW  - Electronic books
N1  - Chapter 1. Branding 101 --; Chapter 2. Brand awareness --; Chapter 3. Brand to business --; Chapter 4. Brand ROI --; Chapter 5. Brand process --; Chapter 6. Brand champions --; Chapter 7. Guilty brands --; Chapter 8. Affecting perception --; Chapter 9. Personal brand --; Chapter 10. Artificial intelligence --; Chapter 11. Artificial behavior --; Chapter 12. AI limitations --; Chapter 13. nAI versus humans --; Chapter 14. Future of AI
N2  - The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001120.html
ER  -