TY  - BOOK
AU  - Minton,Elizabeth A.
AU  - Kahle,Lynn R.
TI  - Belief systems, religion, and behavioral economics: marketing in multicultural environments 
T2  - Economics collection,
SN  - 9781606497050
AV  - HB72 
PY  - 2014///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Economics
KW  - Religious aspects
KW  - Psychological aspects
KW  - Multiculturalism in advertising
KW  - Consumer behavior
KW  - religion
KW  - religiosity
KW  - religious affiliation
KW  - belief systems
KW  - Christian
KW  - Jew
KW  - Muslim
KW  - Hindu
KW  - Buddhist
KW  - Confucianist
KW  - Taoist
KW  - behavioral economics
KW  - consumer behavior
KW  - decision making
KW  - morality
KW  - donation behavior
KW  - sustainability
KW  - holidays
KW  - [genre]
N1  - Part of: 2013 digital library; Includes bibliographical references (pages 123-135) and index; Preface --; 1. Behavioral economics and belief systems --; 2. Demystifying belief systems --; 3. Belief systems of the western world and interpretations for behavioral economics --; 4. Belief systems of the eastern world and interpretations for behavioral economics --; 5. The disconnect between belief systems and behavioral economics --; 6. Comparing belief systems: influences on behavioral economics --; 7. Comparing belief systems: influences on consumers --; 8. Managerial implications for businesses --; 9. Cases --; 10. Conclusion --; Appendix --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000215.html
ER  -