Belief systems, religion, and behavioral economics : marketing in multicultural environments /
Elizabeth A. Minton and Lynn R. Kahle.
- First edition.
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014.
- 1 online resource (xii, 143 pages)
- Economics collection, .
Part of: 2013 digital library.
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world and interpretations for behavioral economics -- 4. Belief systems of the eastern world and interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781606497050
Economics--Religious aspects. Economics--Psychological aspects. Multiculturalism in advertising. Consumer behavior--Religious aspects.
religion religiosity religious affiliation belief systems Christian Jew Muslim Hindu Buddhist Confucianist Taoist behavioral economics consumer behavior decision making morality donation behavior sustainability holidays