TY  - BOOK
AU  - Bhasin,Balbir B
TI  - Assessing and mitigating business risks in IndiaBalbir B. Bhasin
T2  - International business collection,
SN  - 9781606493137
AV  - HF3786 .A874 2012
PY  - 2012///
CY  - [New York, N.Y. (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - International business enterprises
KW  - India
KW  - South Asia
KW  - South Asian Association for Regional Cooperation (SAARC)
KW  - South Asian Free Trade Agreement (SAFTA)
KW  - Asian cultures
KW  - business opportunities
KW  - business strategy
KW  - cross-cultural communications
KW  - doing business in Asia
KW  - emerging markets
KW  - foreign direct investment (FDI)
KW  - global business
KW  - global strategy
KW  - technology transfer
KW  - international trade
KW  - international management
KW  - international marketing
KW  - international marketing research
N1  - 2; Introduction --; 1. Background: the complexity that is India --; 2. Realizing the potential: the markets --; 3. Mitigating risks and navigating pitfalls --; 4. Relationship building and partnering in India --; 5. Epilogue: India in transition --; 6. Web resources --; References --; Index
N2  - This book focusses on the business opportunities India offers the world. Even as it draws attention to the challenges and risks involved in doing business in India, it provides suggestions for overcoming them. It begins by providing a background to understanding India and sets the stage by highlighting the business environment in which the economic, legal, and cultural variances exist. This is necessary to understand the complexity that exists in India. Potential markets are then discussed, focusing on the sectors, regions, and cities where growth is taking place; the upper, middle, and lower income segments; Indian multinational enterprises (MNEs); public sector and state-owned companies, and family-owned enterprises. This is followed by an overview of the various pitfalls and obstacles that are frequently encountered when operating in India, including political uncertainty and intransigence, corruption, bureaucratic roadblocks, the web of litigation, protecting intellectual property (IP), labor and human resources limitations, and India's ubiquitous second economy. These not only increase risk and lead to costly delays on account of lengthy litigation and payment of bribes, aggravating frustration, but also result in total loss of investments. The book provides keys to success, including guidelines for selecting partners and appointing agents, as well as negotiating techniques that work in India. Finally, the book provides a comprehensive list of web resources to help the reader explore further, and connect with government and private sector bodies
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000134.html
ER  -