TY  - BOOK
AU  - Penchev,Hristo
TI  - Artist development essentials: the key to structuring a sustainable profile in the music industry 
T2  - Sports and entertainment management and marketing collection,
SN  - 9781948198837
AV  - ML3795 
PY  - 2019///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Music
KW  - Vocational guidance
KW  - Musicians
KW  - artist development
KW  - artist management
KW  - entertainment industry
KW  - entrepreneurship
KW  - independent music
KW  - music
KW  - music business
KW  - music industry
KW  - music marketing
KW  - music promotion
KW  - [genre]
N1  - Includes bibliographical references (page [119.) and index; 1. Intentions and talents --; 2. Mentality before opportunity --; 3. Develop yourself before developing your career --; 4. The bigger picture is the only one you have to focus on --; 5. Developing a strategy is important only if you are in a position to fulfill it --; 6. Do not follow tendencies, create them --; 7. Understand your audience --; 8. Develop a band, represent a brand, marketing is everything --; 9. Value your time, respect your work --; 10. Communication matters --; 11. Be careful, not skeptic --; 12. Appreciate your platform and always stay true to your personality --; Bibliography --; About the author --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - As a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career. Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000849.html
ER  -