Eat mor chikin : inspire more people /
S. Truett Cathy.
- Decatur, GA : Looking Glass Books, (c)2002.
- viii, 200 pages : illustrations ; 23 cm
Unexpected opportunities -- How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership.
Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than 1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
Restaurateurs--United States--Biography. Fast food restaurants--History.--United States Restaurants. Food industry and trade. Entrepreneurship. Organizational change.